Driven by the belief that nature has the solutions, Icebreaker provide natural performance alternatives to synthetic-based apparel to create a healthier more sustainable future for our species and the planet. 85% of Icebreakers fabrics used globally are entirely natural - with only 15% of fabric coming from man-made sources - and in 2019 they are releasing a water-soluble plastic bag for distribution and delivery of all of their apparel. In 1997, icebreaker became the first company in the world to establish long term contracts with key merino growers. They were based on genuine trust and a mutual concern for animal welfare and the environment. And in 2019 they are releasing a water-soluble plastic bag for distribution and delivery of all of their apparel- and by 2023, they anticipate that man-made fabrics will be entirely eradicated from the range.