Founder, Jake Burton was a pioneer of snowboarding who campaigned to get boarding into resorts. When you’re hitting the terrain park you don’t want anything to hold you back or look out of place. Burton is a snowboarding icon whose heritage in the sport goes back to its earliest days. They have extended GORE-TEX to the main range to give guaranteed waterproofing. This collection has workwear appeal and comes in great colours and prints. Bib pants are this season’s stand out start of the Burton collection. Because they come up like a dungaree there’s no chance of snow getting in, whether you’re slashing across the steeps, or wiping out in the deep. They’re made of durable fabrics ideal for snowboarders and are designed to ensure you look your best too. There’s also a handy phone pocket on the bib chest. Jake Burton and his wife, Donna Carpenter, started their Chill Foundation in 1995. Since then they’ve worked with over 25,000 young people to help them realise alternatives to the struggles they face. Check out their sustainability messages here: