IT'S TIME TO GIVE BACK
BMC and Snow+Rock call on public to help Mend Our Mountains amid fears of footpath decline #mendourmountains
An enormous crowdfunding drive for Britain’s hills and mountains is already underway. It is part of Mend Our Mountains: Make One Million, a campaign partnership between the British Mountaineering Council (BMC) and the UK’s family of fifteen National Parks, which seeks to repair the areas of our treasured landscapes that have been most seriously blighted by erosion.
The appeal is supported by celebrities like Sir Chris Bonington, Julia Bradbury and Steve Backshall and is a follow-up to the BMC’s original Mend Our Mountains campaign. This ran in 2016 and was hugely successful, raising over £100,000 from public donations and was eventually voted ‘Campaign of the Year’ by The Great Outdoors magazine.
This is close to the heart of Snow+Rock, as it has been our mission since 1982 to get people outside and enjoying the beautiful outdoors. This passion for the outdoors means working to protect our great landscapes and parks so they can be enjoyed for future generations to come.
As headline sponsors, Snow+Rock and a coalition of outdoor organisations, businesses, charities and user groups have lined up to support Mend Our Mountains. Around £375,000 of the £1,000,000 target has already been raised, and this crowdfunding drive is the largest single effort of the campaign, aiming to add another £150,000 to the total.
The campaign will run until early November and will be a fundraising appeal with a difference. Powered by innovative and award-winning online platform Crowdfunder.co.uk, would-be supporters can choose to claim a reward in exchange for their donation. The rewards range from t-shirts to helicopter rides and have been predominantly donated by the plethora of organisations backing Mend Our Mountains: Make One Million. Snow+Rock are offering a 15% discount and five kit bundles which include a Petzl Tikka 200L Headtorch, Rab Essential Bobble Beanie, Osprey Hikelite 18 Rucksack, Optimus Crux Lite Solo Cook Set, and a CamelBak Eddy Bottle 1L.
If you want to get involved then you can go to Mend Our Mountains and donate now
With ever-increasing numbers of people loving the outdoors, National Parks are a victim of their own success – booming visitor numbers mean more boots on paths, while tighter budgets in many places have limited capacity to keep up repairs. Even as they rise up the political agenda, with possible new parks on the horizon, the UK’s National Parks are struggling.
Everyone who makes a donation will have a choice of either giving their money to an individual project featured in the campaign or to an overall total which will be split between the 13 primary projects. Given the large totals being sought, many of the projects will not go ahead if they do not reach their Mend Our Mountains target. The money raised will be channelled to the different projects through the BMC’s charitable arm, the Access & Conservation Trust.
Greg Nieuwenhuys, our CEO said:
"We are delighted to cement our partnership with the BMC through the sponsorship of their Mend Our Mountains: Make One Million campaign"
"This enables us to further engage with the British climbing and hill walking community, as well as supporting the fantastic work the BMC undertakes to ensure continued access to the landscapes so many of us hold so dear."
Dave Turnbull, British Mountaineering Council CEO, said:
“Mend Our Mountains is the BMC’s flagship initiative, our way of giving back to the mountains we love and use.
More people out in the hills can only be a good thing – in fact, those regularly taking part in walking, climbing and mountaineering now outnumber those doing golf, tennis and rugby combined – but we do have a duty of care to these landscapes.
That’s why I’m extremely proud that we’re supporting National Parks from Scotland to Sussex as they try to overcome the challenges they all face.”
Snow+Rock became recommended retail partner for the BMC in September 2017, formalising a long-running relationship to support the BMC's vital access, conservation, safety and youth work on behalf of all climbers and hill walkers.
BMC members benefit from a 15% discount which can be used in-store and online. Just present proof of BMC membership in-store or obtain the online code by logging into the BMC membership area. Full T&Cs apply.
Join the BMC now for your 15% discount* at Snow+Rock
*T&Cs apply.
For any enquiries regarding partnerships please email: partnerships@snowandrock.com
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