TROY London is a British made luxury clothing brand, with a focus on elegant, timeless, and sustainable outerwear and wardrobe staples. Founded in 2013 by sisters Rosie and Lucia Ruck Keene their mission has always been to design timeless coats, jackets, and styles that you can count on season after season, year after year. Their appreciation for the rich heritage of rural life, married with a love of contemporary design, forms the foundations of the brand's ethos.

 

At TROY, they care about the planet as much as you do. They craft all their garments in the UK, working only with the highest quality materials and the best of British manufacturing. Sourcing and working in the UK helps TROY maintain a low carbon footprint and support British business. Their fabric, trims and even packaging are not only selected for their quality and innovation but their sustainability too.

 

TROY are committed to continually reviewing and improving our environmental impact wherever possible. 

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