A man is walking towards the camera, wearing a Rab jacket

About Peak Performance

Peak Performance was founded by two friends motivated by a desire to create skiwear that combined functionality with simple, sleek design; nothing too flashy, but not boring in the least.

 

They endeavour to design apparel which fully reflects the active lifestyle. This allows for seamless transitions from bike to bar, from work to workout, and from the city to the great outdoors, without ever having to choose between function and design. Peak Performance’s unpretentious, quality made apparel has grown tremendously since the 1980s, and the brand has become a global name, replacing a number of flashy brands on the ski slopes.

 

Nearly forty years on and Peak Performance is a firmly established name in the worlds of golf and running, but remains true to its roots with an extensive range of technical ski clothing and casualwear inspired by the slopes. 


Peak Performance

Peak Performance is a premium Swedish brand that has been revolutionising snowsports and outdoor gear since its inception. Born from a passion for skiing in remote terrain, this innovative company has become synonymous with stylish and functional apparel for winter enthusiasts.

 

At the heart of Peak Performance's collection are their cutting-edge insulated jackets, designed to keep you warm and comfortable in the harshest conditions. The Helium jacket offers exceptional warmth-to-weight ratio, making it perfect for intense outdoor activities. For those seeking ultimate protection, the Anima jacket provides superior insulation and weather resistance, ideal for extreme winter pursuits.

 

Peak Performance doesn't stop at jackets. Their Maroon pants are a testament to the brand's commitment to both style and functionality, offering durability and flexibility for all your snowsports needs. Whether you're carving down slopes or embarking on backcountry expeditions, Peak Performance ensures you're equipped for any winter adventure.

 

With a focus on sustainability and innovation, Peak Performance continues to push the boundaries of outdoor apparel design, creating products that empower adventurers to explore wild and beautiful places, from snow-capped mountains to urban landscapes.

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