OUR HERITAGE

Our Mission

Empowering our customers to take on the world, conquer new experiences, have fun and live every minute like there is no tomorrow.

Our Heritage

Founded in 1982 by a small team of crazy, snow sports obsessed individuals who saw an opportunity and thought they could do it better - they decided to take matters into their own hands, and Snow+Rock was created.

We're proud of our heritage - Since opening our first store on Kensington High Street, London, Snow+Rock has always been one step ahead in the world of winter sports.

Taking on the Industry

We took chances with Degree 7 when one rogue designer decided to introduce pink into men's ski collections. Introducing new brands to the UK, including Eider, Arc'teryx and Toni Sailer.

Maverick in Nature

We've always been one step ahead in the world outdoor sports. From the start we have been maverick by nature taking on the largest snow sports retailer in the UK, by inventing the concept of boot fitting and introducing the first Boot Fit Clinic into the UK.

The Start of Winter

We soon became a household name and the launch of the now iconic winter catalogue in 1984 symbolised the start of winter in the UK.

We Don't Believe in Standing Still

We're constantly exploring but we realised we needed to get a proper job but our love of the outdoors enables us to naturally understand what our customers want and need. We strive to break new boundaries; taking chances on unheralded brands, being the first with ground breaking technologies and pushing the envelope on the quality of our service.

Three Decades of Expertise

With three decades of knowledge and a whole load of enthusiasm we can confidently say we are experts in the outdoor industry. We believe that the heart of our business starts with our staff and that is why we ensure they receive the best training possible, to the highest standard in all aspects of our business but also take every opportunity to get outside and participate.

Quite simply, if we can't do it, it probably can't be done.

Dedicated to Our Customers

We understand that everyone is different, we take the time to talk to every customer about their individual needs to make sure that they leave with the right kit, regardless of their level of experience.

We Truly Believe in What We Do

Passionate

We love the outdoors all year round. We live and breathe the snow and rocks. 

Aspirational 

We only believe in offering the very best. We hold the spirit of one who ventures into unknown mountain territories.

Bold

We thrive to be the first to make fresh tracks in the snow. Where we lead, others follow. We remain one step ahead, helping to shape the industry.

Memorable

We're obsessed with the little touches that make all the difference. We offer our customers a destination not just a shop.

Whatever lies ahead, we are your destination of choice for creating adventure and conquering every challenge.